Kaia Gerber's first beauty campaign is here and in it, the 15-year-old proves she's got all the makings of a supermodel down pat (just in case you somehow didn't notice already).
The teenage daughter of Cindy Crawford, who was announced as the new face of Marc Jacobs Beauty back in September, stars in her first video campaign for the brand. In the '80s-inspired video shot by Katie Grand and Hype Williams, Gerber sports some seriously big hair, a colorful leopard bomber jacket and the newest Marc Jacobs Beauty product: Highliner Matte Gel Eye Crayon.
Courtesy Marc Jacobs
If you've always shied away from bright eye makeup before, Gerber might just make you change your mind with this video.
This is, without a doubt, only the beginning of many campaigns from the rising model to come.
Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics.
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