Many designers have chosen to show in plenty of far-flung locations across the globe this season. But, this was not the case for Alberta Ferretti, who shunned a faraway setting and chose a place a little closer to home, and somewhere very close to her heart, the Italian city of Rimini, which is close to where she grew up.
Ferretti paid tribute to her hometown, and another very notable name to have come out of the area, the film director, Federico Fillini, with her cruise 2024 show. The catwalk was erected outside the Castle Sismondo, which is home to the Fellini museum, where locals were able to enjoy the show from their balconies and on the streets, while clips of Fellini films were projected onto the building.
"Fashion and cinema carry two different forms of expression, fashion responding to the needs of humans to express oneself, and cinema story tells, entertains, escapes," the brand explained in its show notes. "Today, Alberta Ferretti, who also hails from Romagna, celebrates both, Rimini and its most illustrious dreamer."
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