Bella Hadid Is The New Face of True Religion Jeans

In case their namedrop in the iconic 2005 Black Eyed Peas song, "My Humps" didn't make it evident enough, True Religion jeans ruled the early 2000s. Up there with Juicy Couture tracksuits, logo bags, and trucker hats, True Religions were the jeans to have. And now, over a decade later, Bella Hadid is spearheading their

In case their namedrop in the iconic 2005 Black Eyed Peas song, "My Humps" didn't make it evident enough, True Religion jeans ruled the early 2000s. Up there with Juicy Couture tracksuits, logo bags, and trucker hats, True Religions were the jeans to have. And now, over a decade later, Bella Hadid is spearheading their comeback. Or at least attempting to.

The model is the newest face of True Religion's Fall 2018 campaign, appearing topless in a pair of dark wash jeans complete with the the brand's signature horseshoe emblem pockets (and a hip chain belt, nonetheless). In the caption, she declares, "True Religion is back!"

Pump the brakes: are we actually about to enter the renaissance of True Religion? Given the return of several other early 2000s trends (ahem, the Dior saddle bag), it's not a completely outlandish suggestion. And let's be honest: if anyone were to make the throwback item cool again, it would be a Hadid.

Of course, given that Bella was under 10 years old during the early aughts, it's likely that she missed out on the trend the first time around. But let's not forget the many incredible celebrity ~fashun~ moments that did occur in True Religion...

...like early 2000s Queen, Paris Hilton:

"Hollywood Hussein" Book Party Hosted by Author Ken Bakerpinterest

Gregg DeGuire

and The Newlyweds legend, Jessica Simpson:

Jessica Simpson and Nick Lachey Depart from the Manhattan Hotel - August 4, 2005pinterest

James Devaney

Not even Reba was safe from the Great True Religion Obsession of 2005:

HollyRod/ True Religion Brand Jeans Fundraiser - November 19, 2005pinterest

John Shearer

And for Hadid's collaboration with True Religion (oh yeah, in addition to the ad campaign, the model also has a new capsule collection with the brand), the 2000s staple bootcut jeans are included. Along with the nostalgic bootcut and flare styles, there are also three skinny jeans and a denim shirt included in the collection, which ranges from $40 - $300.

Denim, Jeans, Clothing, Pocket, Waist, Leg, Textile, Trousers, Joint, Thigh, SHOP NOWTrue Religion

True Religion flare jeans, $299.

The limited-edition collection is available to shop now, if you're ready for a trip back to 2005, that is.

SHOP BELLA HADID x TRUE RELIGION NOW

Headshot of Lauren Alexis Fisher

Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics. 

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